Market Sizing and Targeting
The optimal physician segment for your brand may not solely be the physicians who prescribe the most or who have the highest decile.
There are numerous studies and examples indicating quite often that physicians decile may not reflect those physicians most likely to prescribe more product.
Our physician profiles dataset organizes physicians based on patient type using unique and proprietary characteristics for relevant patient segments.
The physician profiles platform provides the data and metrics to determine:
- the most likely to prescribe based on comorbidity
- the most likely to refer based of affiliation
- the most likely to adopt based on treatment patterns